Sap business one crm3/31/2024 ![]() ![]() The benefit lies in the fact that visibility into the activities of the various departments is guaranteed. Ideally, a CRM system should integrate three basic areas of a business as asserted earlier. Before now, SMBs have used standalone systems like sales force automation, call center management systems and telemarketing infrastructure to foster good customer relationship, however, this does not offer the integration expected of a CRM system. This is because keeping good customer relationship is the key to profitability. In their quest for becoming like the giants, small and mid size firms have continually sought for products that will enhance their customer relationship and of course management. Does a difference really exist between an ERP and a CRM system? While the former strives to integrate all functional areas (inventory, finance, production, purchasing, sales) of a business, the latter integrates only sales, marketing and customer service. SAP Business One no doubt is an ERP system with an embedded CRM system.
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